Otago Computing provides animation and information visualization services to corporate and media clients.
We exist to tell the stories that we all need to understand where we have come from and, therefore, where we are going.
For projects that can't be filmed, 3D modelling and animation lets you show partners what the future could be. For example, we helped Canadian National Railways present a proposed hub consultation before construction.
Animation is perfect to recreate a past that has vanished, and give a richer understanding to the present day. For example, the iconic railway bridge in Canmore has a more colorful history that is apparent.
Everything changes, but sometimes when we can see the full scope against time the changes are more powerful, even shocking. Here is the population growth of our little home town.
Animation is well suited to explaining complex processes and phenomena that can not be easily filmed or shown in still pictures. For example, here is an explainer on how tides work.
Most animation is high-cost and run by large media firms for consumption in film, tv, or games. Our niche is the corporate world where teams need to communicate internally or directly to their stakeholders. We can create digital models of physical constructions that do not yet exist, or 3D representations of complex processes that can't be filmed.
See our latest on Alberta's new Solar Incentive.
Fast and cost-efficient, 2D animation takes the flat elements of your PowerPoint presentations and adds the time element, explaining the management of change in one consistent stream of thought. We can morph the elements of your process or project so your audience can seamlessly see how things change and how the process redirects to accommodate that change. Far more powerful than a slide deck, all for not much more in cost and time!
We can provide self-contained and interactive elements on your website. These interfaces will engage your audience from being a passive observer to one that becomes invested in the message simply by allowing their curiosity and interest to guide them through your message. We can animate your existing static logo, trace routes on 3D terrain, animate old photos to enhance your documentary, and add special effects to your footage.
If you find yourself repeatedly waving your arms explaining how a product or service will change a process or your client's lives, then you need an animation. Staff or clients can view it on their own computer as many times as they like – you can even track who hasn't watched. Save yourself the repetitive dog-and-pony show.
If you are describing to boardroom of 20 people how a project will enact a change from current state on Slide A to future state on Slide B, then you just had 20 different assumptions on how you got from A to B, and that will show up a problems months into the project. An animation will add the time element to your PowerPoint, showing the current state morph into the future, in ordered sequence, and lose nobody to assumptions. Animation is the perfect vehicle for describing events or settings in the past/future (i.e.: that no longer exist, do not yet exist).
In public presentations, if you find yourself knocking down basic misconceptions and never seem to get past square one and get the conversation started, then you need an animation that presents the basic offering and allows you to begin the conversation on the real issues with an already informed audience. Animations are cost-effective method of showing overview of large capital projects (since you do not need to hire helicopters and film crews to wait for the perfect day, or you can create explanatory footage of an installation that does not exist yet, or tour through spaces are too expensive, too small, or are too dangerous to do so with a live camera.
Fast and light with a small footprint. We are small, but have access to teams of associates as needed (and only as needed) to get the job done. Our speciality is the 2-minute informative animation. Use it for staff training, client introductions, open-houses, trade show booths, project team orientation, etc… We provide weekly updates on project progress and hours spent, and believe in step-wise refinement (high client touch). In other words, you get to guide the sausage being made, not just see the finished product, to make sure it serves your needs exactly.
To give an general idea of costs, we present three different methods. Clients may pick their preferred method at the start (all initial numbers are for SD 540p deliverables, apply the multipliers for HD 1080p). Note that OCI reserves the right to limit the options if a project cannot be profitably delivered based on initial assessment. These numbers cover costs for discovery, blocking, modelling, materials and UV painting, texturing, staging, lighting, rigging, sequencing, compositing, rendering, post production effects, as well as software and hardware.
For projects that are vague, are still-frame art, or need some examples developed before striking a project:
Per second of final deliverable (that is, footage that I deliver, not what is in the final film cut). This includes two edit passes of the base models and two edit passes for the rigged scenes.
Minimum chargeable amount: 30 seconds.
Estimates can be prepared on a per project basis. This approach is dependent on:
However, estimates need a discovery period to be created with accuracy. A flat rate of $1000 will be charged for any estimate that will be considered binding. Estimates are binding and will not exceed the maximum amount as long as the scope declared within that estimate is not broken. Any excess within scope will be absorbed by Otago.
Non-binding estimates are available for free, but they are ballpark figures that can only be used as a guideline and not a rule.
This is our general workflow: from basic process flow animation, to complex 3D modelling and rendering, and whether the output is on a website or a distributed video, you can follow the toolsets, languages, filetypes, and deliverables via this diagram.
In May 2017, a nation-wide charity, Mito Canada, organized a team to run a linked marathon in Calgary to raise funds and awareness of mitochondrial disease and its research.
You really can't get a better example of business processes than trying to get 150 people to run a synchronized marathon while tied together.
Just think of the bathroom breaks! We were able to help get everyone on the same page and running in the same direction by visually outlining the techniques ahead of time.
People tend to absorb information better visually, and when you add the time element (i.e. what separated diagrams from animations) you can really get them to understand in a few minutes what would take hours and hundreds of words otherwise.
We were successful: raising over $ 150,000 and earning a new Guinness World Record.
The Co-founder of Mito Canada, Blaine Penny, had this to say:
Jerry Auld is a visual animation wizard who has the rare ability to combine articulate communication skills applied to the most complex detail/logistics to be viewed in a simple on point animated manner. Team Mito just completed a Guinness World Record for ’The most linked runners to complete a marathon’ on May 28, 2017. The success of the team and GWR attempt hinged on the preparation and readiness of the team/runners for the many logistics to be encountered throughout the race. As many runners were from out of town they didn’t have the opportunity to join for training runs. The animations provided the visual and detail to prepare our team for success. We couldn’t have pulled this off without Jerry and his phenomenal ‘How it works’ videos!
Team Mito Ambassador
One of western Canada's top residential solar installer found that they spent $ 50,000 in staff-hours explaining to potential customers the basics of the industry, but only enjoying a 2% conversion rate. They wanted to reduce the investment in this repetitive process, and start the conversation with clients who already had pre-qualified themselves based on the projected costs, physical restrictions, and realizable benefits.
Otago Computing worked with them to create a series of short animations which took over the job of explaining the fundamentals of the industry, which allowed them to focus their staff time with customers on their value-added service. These animation videos were hosted on their website, with a simple contact information required for entry, and a survey at the end.
Their costs within were reduced enough to eliminate their previous annual $ 50,000 outlay, and because they were only talking to customers whom had passed the basic hurdles and still qualified, their conversion rate jumped to 30%.
This project paid for itself within one month, and their employees are happier because they can engage with customers right away at a more interesting level: not at square one with basic solar facts, but at that of the customer's customizations.
For estimates, project scoping, more references or examples, or to set up a time to meet or talk on the phone, please email Jerry Auld at firstname.lastname@example.org.
We are based in Canmore, Alberta, and serve the Calgary and Southern Alberta business market directly, and international corporations online as animations are easily delivered, do not break, and run everywhere.